The Book

Small Fish, Big Pond: Building a World Class Business That Swims Circles Around Competitors

What can business leaders learn from fish?

What do exceptional companies do well that mediocre companies do poorly or not at all?

How do some companies achieve rapid growth while others plateau?

Taking lessons from ocean life—Small Fish, Big Pond shows business leaders how to outwit, outswim, and outlast competitors by playing to their own strengths. Small companies face tough competition from large established players. Small Fish, Big Pond unpacks the Futureproof Strategic Framework™ which delivers a proven process for entrepreneurs to build an authentic business that attracts top talent, delivers incredible client experiences, and outperforms competitors at every stage of growth.

You’re either an innovator or replaceable. Either predator or prey. The choice is yours.