Episode 110: Lloyed Lobo – Community Led Growth: Brand Leaders of Tomorrow Part 2

As a conclusion to Lloyed Lobo’s episode of the SaaS Fuel™ Podcast, Lloyed provides insights into what it takes to create an engaging community. He also discloses the essential elements for forming a compelling community, along with a hidden formula for making it truly addictive.

Additionally, he unveils a set of 13 principles for constructing renowned brands through community-driven growth. These principles emphasize the significance of identifying your Ideal Customer Profile (ICP), establishing a meaningful purpose, and cultivating customs that transform convictions into unwavering dedication. Instead of relying on traditional networking, Lloyed and Jeff encourage you to engage in “netweaving,” inspiring you to develop a community that goes beyond merely promoting your product or chasing profits.

Key Takeaways

[00:02:17] – CEO NetWeavers and servant leadership

[00:04:48] – The first gem in the community crown is that people are valuable relationship

[00:07:21] – Long-term investment over short-term payoff

[00:13:20] – Growth equity opportunity

[00:15:27] – Engineering serendipity and luck

[00:18:20] –  Importance of prioritizing family time

[00:25:57] – The power of community

[00:31:50] – Customers buy outcomes, not products

[00:36:03] – Community as a company strategy

[00:39:37] – Creating a content repository

[00:46:45] –  Building iconic brands with community-led growth

Tweetable Quotes

“The first gem in the community crown is that people are valuable relationships, not a means to an end.” – 00:04:56 Jeff Mains

“You know, I truly believe luck is the 10% that tips everything 90% in your favor, and luck and risk are pretty much the same, right, different sides of the same coin.” – 00:14:45 Lloyed Lobo

“And our purpose was enabling innovators to change the world because every dollar spent in innovation returns 20 to the economy.” – 00:30:31  Lloyed Lobo

“Community became a company strategy, not a marketing strategy.” – 00:36:10 Lloyed Lobo

“The only way to own your audience is to build a community.” – 00:41:06 Lloyed Lobo

“If any major religion, if it didn't bring people together in person and then push them towards a path of creating a greater impact that was beyond the beliefs of their community, I don't think it will turn into a religion.” – 00:44:55 Lloyed Lobo

SaaS Leadership Lessons

  1. Embrace the Value of Community. Building a strong community around your brand is essential for long-term success. It goes beyond networking and transactional relationships. Treat people as valuable relationships, not just a means to an end. 
  2. Authenticity Over Posturing. In a great community, authenticity is key. Encourage team members to show up as their true selves, quirks and all. Create an environment where people can have genuine conversations and share their experiences without judgment. 
  3. Long-Term Investment. Building a community is a long-term investment. It requires patience, consistency, and a focus on creating value for others. Shift your mindset from short-term payoffs to long-term impact. Invest in people and relationships, and the value will naturally emerge.
  4. Find Your Greater Purpose. A community-led company needs a purpose that transcends profits. Identify the greater impact your company can make in the world and align your vision, mission, and values with that purpose. 
  5. Communication and Connection: Effective communication is the foundation of any community. Foster open and transparent communication channels to connect with your audience, customers, and team members. Listen to their needs, address their concerns, and provide valuable content and experiences that resonate with them.
  6. Engineer Luck through Community. Building a community creates opportunities for serendipity and luck. By bringing people together and creating an environment for connections to happen, you increase the chances of unexpected opportunities and collaborations. 
  7. Community-Centric Values: Identify the values that are essential for building a sustainable community. These may include connection, autonomy, mastery, purpose, energy, and recognition. 
  8. Progression from Audience to Movement:. As your community grows, aim to progress from an audience to a movement. Encourage active participation, create rituals and shared beliefs, and foster a sense of belonging. When people feel connected to a larger purpose and share a common journey, they become advocates and ambassadors for your brand.

Guest Resources

Lloyed Lobo (Linkedin): https://www.linkedin.com/in/lloyedlobo

Lloyed Lobo (Website): https://www.lloyedlobo.com/

From Grassroots to Greatness: https://www.lloyedlobo.com/

Boast AI: https://boast.ai/

Resources Mentioned

SaaStr: https://www.saastr.com/

Boast AI: https://boast.ai/

From Grassroots to Greatness: https://www.lloyedlobo.com/

Champion Leadership Group: https://championleadership.com/

CEO Netweavers: https://www.ceonetweavers.org/

John Casey: https://www.linkedin.com/in/johncaseyexecsearch

Zoom: https://zoom.us/

Radiant Capital: https://radiant.capital/

Zig Ziglar: https://www.ziglar.com/

Nick Mehta: https://www.linkedin.com/in/nickmehta

Gainsight: https://www.gainsight.com/

Harley-Davidson: https://www.harley-davidson.com/us/en/index.html

Linkedin: https://www.linkedin.com/

Dharmesh Shah: https://www.linkedin.com/in/dharmesh

HubSpot: https://www.hubspot.com/

Traction: https://www.tractionco.com/

Episode Sponsor

If you like the idea of community then check out our SaaS founder community CL & and pick up a new book called From Grassroots to Greatness:13 Rules to Build Iconic Brands with Community Led Growth. We’ve all seen how traditional marketing, and even digital marketing, is losing its edge. It’s harder and harder to stand out. Features won’t do it. Big personalities won’t do it. Gimmicks may work temporarily but the novelty of being a dancing bear wears off. How do you stand out?

Community. That’s where it’s at. We all want a place to fit in with people we have something in common with. A thriving community is your biggest asset – even bigger than a brand. In his book, Lloyed lays out 13 rules to attract your own army of raving fans.  It’s your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Brands of yesterday were built on what they told the world about themselves… Brands of the future will be built on what the community says about them. The book was released Tuesday I got my pre-ordered copy Grab yours https://fromgrassrootstogreatness.com/ or Amazon. 

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/

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