Run Your Private Company Like It’s Public

Small businesses often operate as if their sole purpose is to fund the owner’s lifestyle,
but the most valuable companies are run with financial rigor. You may be years from
wanting to sell, but starting to formalize your operations now will help you predict the
future of your business. Then, when it does come time to sell, you’ll fetch more for
what you’ve built because acquirers pay the most for companies when they are less
risky. There’s nothing that gives a buyer more confidence than clean books and proper
record keeping.

Jay Steinfeld is a great example of how to run a business like a public company.
Steinfeld studied Accounting at the University of Texas and joined KPMG after college.
His wife owned a small retail store selling blinds and window treatments. The store was
successful, but by 1994, Steinfeld had noticed a little Seattle-based outfit that was
trying to hawk books online. This company with the peculiar name “”
started to succeed in selling books online and Steinfeld wondered if he could get
consumers to buy blinds online.

Soon after, was born.

Unlike many of the first-generation online companies that were run with little financial
controls, Steinfeld grew like an accountant. He was determined to run his
business with the same rigor as a publicly listed company. He built an experienced
management team and took the unusual step of assembling an outside board of
directors even though was private and Steinfeld owned all of the stock.

The board met quarterly and each of Steinfeld’s senior managers was asked to
prepare and deliver formal presentations to his board. Steinfeld hired a big four firm to
complete a full audit of his financials each year even though all he needed to satisfy
Uncle Sam was a simple tax return.

By 2014, had grown to 175 employees and, at more than $100 million in
revenue, was the largest online retailer of blinds in America. Even though Home Depot
had close to $90 billion in sales at the time, was outperforming them in its
tiny niche, which – coupled with their fastidious bookkeeping — made
absolutely irresistible to Home Depot. On January 23, 2014, Home Depot announced
its acquisition of

Running your business like it’s public will make it more predictable as you grow and
ultimately a whole lot more attractive when it comes time to sell.


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