Freemium Model in SaaS
Does the Freemium Model Still Work in SaaS? The freemium model has been a popular pricing strategy in the SaaS industry for decades. For a good reason: It taps into …
Does the Freemium Model Still Work in SaaS? The freemium model has been a popular pricing strategy in the SaaS industry for decades. For a good reason: It taps into …
What is a Conversational Marketing Strategy? Conversational marketing is a relatively new approach to marketing that focuses on creating meaningful conversations with customers to foster deeper connections and better understand …
What is Team Building? A Quick Definition (+ Why It Matters in SaaS) Team building is critical to any successful business, and SaaS companies are no exception. It helps people …
What is Lead Velocity Rate? A No-Nonsense Guide For SaaS Companies If you’re a SaaS company looking to increase your customer base, understanding lead velocity rate (LVR) is essential. You …
What is Event Marketing? A Simple Definition (+ FAQs) Are you looking to make a splash with your next marketing campaign? If so, event marketing is an effective way to …
What is CAC Payback? A Guide for 2023 As the cost of doing business continues to rise, more companies are turning to CAC payback as an effective way to measure …
What is a Sales Comp Plan in SaaS? Your Complete Guide Are you ready to take your SaaS business to the next level? Understanding and implementing a sales compensation plan …
What is a Product Team? Understanding the Role of Product Teams in Business If you’re scaling a SaaS company, your product team will play a fundamental role in developing and …
The SaaS Sales Process Explained: Why Prospects Don’t Convert (and What To Do About It) Are you spending too much money on marketing? Are your sales prospects doing a disappearing …
Understanding the Flywheel: How To Build a Product That Sells Itself Most founders aren’t thinking in terms of creating a sustainable growth machine when starting a company. That’s a mistake. …