Video Marketing for SaaS: How To Attract New Users With Perfectly Positioned Videos We all know the power that videos can have for brand messaging, especially for attracting new users. But where do you start when it comes to implementing videos into your strategy? More importantly, how do you ensure that the videos are …
Why SaaS Companies Should Invest in Retention Strategies? (and How to Do It) In today’s competitive market, customer retention is key to success for any business. But for SaaS companies, it is essential. Investing in effective retention strategies can help SaaS businesses keep existing customers engaged and loyal while driving growth. This article …
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How Can You Increase Engagement and Retention? 4 Practical Strategies That Work Customer engagement and retention are two of the most critical aspects for any business in today’s competitive market. An engaged customer base is essential for businesses to increase their profits and stay ahead of the competition. However, with so many different strategies, it …
How Can You Create an Effective SaaS Marketing Plan? SaaS marketing plans are essential for businesses that want to optimize customer acquisition, engagement, and retention. Crafting an effective marketing plan might involve: Understanding the basics of SaaS marketing. Targeting an audience. Setting goals and objectives. Developing a content strategy. Defining a unique selling proposition. Leveraging …
Customer Success Metrics: What They Are (plus, Why They Matter In SaaS) When it comes to customer success, there’s one thing that reigns supreme: metrics. That’s why SaaS executives must know what customer success metrics are – and, more importantly, why they matter. In this blog post, we’ll explore the most critical customer success metrics …
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