In our SaaS Fuel™ Expert Series, Jeff is joined by Travis Chappell, founder, and CEO of Guestio.com Travis is a door-to-door salesman turned founder, investor, speaker, and podcaster. He's also the co-host of the top-ranked podcasts Build Your Network and Figuring It Out.
Travis shares the art of interviewing, as well as the secret to getting big names on your show and how to use podcasting as a tool to make connections with ideal partners, clients, and mentors. He also mentions his personal foray into podcasting, which he saw as a means of achieving independence in terms of place, time, and money. Travis also emphasizes the need for consistency in establishing connections with high-quality guests and enrolling listeners in a successful journey.
Key Takeaways
00:00:50 – A Good Underdog Story
00:05:16 – Guestio Was Inspired by Regular Conversations
00:06:23 – Long-Term Consistency Gets Huge Names on the Show
00:07:28 – Having A Podcast is A Must!
00:08:18 – Podcast Benefits Beyond Monetization
00:11:13 – Be the Captain Of Your Ship: Share that Journey with Others
00:13:08 – What Exactly Does Guestio Do?
00:14:41 – Attracting Notables Requires Credibility and Authority
00:17:12 – The Elements of a Successful Interview
00:20:37 – Podcast Do Wonders: Resurfacing Chriss Voss
00:23:49 – Audio VS. Video: Addressing Comparable Pain Points
00:26:46 – Falling In Love With Podcast
00:29:55 – Podcasts Promote a Wide Range of Independence
00:31:08 – Forecasting a Long-Term Clarity
00:33:46 – Reflecting and Planning for the Next Five Years
00:36:13 – Commitment Is the Key to Success Over the Long Haul
00:39:04 – How Does a Famous Name Benefit a Product?
00:40:44 – Don't Start If You're Not Dedicated Long-Term
00:43:04 – A Loyal Following Can Aid In a Brand's Transformation
Tweetable Quotes
“Because to me, the asset of an audience is the best asset that you can have in any business.” – 00:38:26 Travis Chappell
“People will never remember what you say, but they always remember how you make them feel. – 00:18:37 Travis Chappell
“It's not really a factor of how many people you reach for some people, it's a matter of whether are you going to waste my time. – 00:16:39 Travis Chappell
“The happiest, most fulfilled, contributing members of society who live a good life tend to have the most clarity around what that definition is for them.” – 00:31:18 Travis Chappell
“It's the commitment because that's going to be the only thing that keeps you in it” – 00:36:13 Travis Chappell
SaaS Leadership Lessons
- Find people who have good ideas and ask them good questions. Share what you've learned and become the person people learn from, even if it's through you.
- You must address multiple pain points because you are communicating with nearly two distinct individuals, even though they share a similar pain point yet consume and think differently.
- Getting in touch with potential business partners, clients, or mentors is much easier if you have a reason to do so. The show is a great reason to get in touch with these people.
- No matter how long your conversation is, you can cut it up into pieces that can be used on any social media platform. These pieces will be the content engine for your brand. It helps with the content, credibility, and connections.
- Every business must have a podcast. Even if you don't want to monetize, grow, or get a lot of downloads, a podcast is the best way to communicate with everyone.
Guest Resources
Travis Chappell (Website): https://travischappell.com/
Travis Chappell (Linkedin): https://www.linkedin.com/in/travischappell
Travis Chappell (Instagram): https://www.instagram.com/travischappell/?hl=en
Travis Chappell (Twitter): https://twitter.com/traviscchappell
Guestio (Website): https://guestio.com/
Resources Mentioned
George Mason Patriot: https://patriotweb.gmu.edu/
Jim Larrañaga (Wiki): https://en.wikipedia.org/wiki/Jim_Larra%C3%B1aga
NCAA: https://www.ncaa.com/
Michigan State Spartans: https://msuspartans.com/
Carolina Tar Heels: https://goheels.com/
Wichita State Shockers: https://goshockers.com/
UConn Huskies: https://uconnhuskies.com/
Florida Gators: https://floridagators.com/
Shaquille O'Neill: https://www.basketball-reference.com/players/o/onealsh01.html
Rob Dyrdeck: https://twitter.com/robdyrdek
John Maxwell: https://www.johnmaxwell.com/start-your-journey/
Leonardo DiCaprio: https://www.britannica.com/biography/Leonardo-DiCaprio
LeBron James: https://www.britannica.com/biography/LeBron-James
Trent Shelton: https://www.instagram.com/trentshelton/
John Lee Dumas: https://www.instagram.com/johnleedumas/
Amy Porterfield: https://www.amyporterfield.com/
Molly Bloom (wiki): https://en.wikipedia.org/wiki/Molly_Bloom_(author)
Joe Rogan: https://www.joerogan.com/
Zoom: https://zoom.us/
Chris Voss: https://chrisvoss.net/
Never Split the Difference: https://www.amazon.co.uk/Never-Split-Difference-Negotiating-Depended/dp/1847941494
Stupidvideoes.com: https://stupidvideos.com/
YouTube: https://www.youtube.com/
Google Videos: https://www.google.com/videohp
Apple Podcast: https://www.apple.com/apple-podcasts/
Spotify: https://open.spotify.com/?
YouTube Shorts: https://www.youtube.com/c/YouTubeShortsSHIHAB
Instagram Reels: https://about.instagram.com/features/reels
Facebook Reels: https://www.facebook.com/creators/reels-for-facebook
TikTok: https://www.tiktok.com/
LinkedIn: https://www.linkedin.com/
EOFire.com: https://www.eofire.com/
Four Seasons: https://www.fourseasons.com/
Mark Wahlberg (wiki): https://en.wikipedia.org/wiki/Mark_Wahlberg
Ryan Reynolds (wiki): https://en.wikipedia.org/wiki/Ryan_Reynolds
The Rock (YouTube): https://www.youtube.com/user/therock
Reid Hoffman: https://twitter.com/reidhoffman
Masters of Scale: https://mastersofscale.com/
Kevin Kelly: https://kk.org/
Anik Singal: https://aniksingal.com/
Episode Sponsor
Our sponsor today is Champion Leadership Group. Get free growth tools, and map out a plan to scale your SaaS business from 7 to 8 figures. Travel with fellow SaaS entrepreneurs on your growth journey using a proven methodology that is mentor-guided, results-focused, and peer-supported. Celebrate wins and quickly rebound from setbacks. Learn to do the right thing at the right time to achieve profitable growth, impact, and freedom. Unleash rapid growth for your SaaS at championleadership.com
Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’
Champion Leadership Group – https://championleadership.com/
