Episode 103: Bish Smeir – Transforming Fintech Landscape

On our SaaS Fuel™ Founder Episode this week, Jeff sits down with Bish Smeir, founder and CEO of Enigmatic Smile and VOW Currency. Bish dishes out insights on how to turn discounts into delightful rewards and why customer loyalty is the key ingredient to success. He discusses the importance of collaboration, the value of a network effect, and the power of tapping into customers' motivations. Bish also reflects on the highs and lows of his entrepreneurial journey and the importance of staying motivated and focused on your why.

Join us as we unravel the secrets, strategies, and stories that have transformed Enigmatic Smile and VOW Currency into trailblazing pioneers in the world of loyalty programs.

Key Takeaways

[00:02:53] –  Loyalty programs require deep understanding

[00:07:48] – Reward programs need to create loyalty

[00:11:13] – Network effect enhances perceived value

[00:19:49] – Capture value through digital reward

[00:25:12] – Loyalty programs increase conversion rates

[00:30:00] – Commitment and purpose drive success

[00:36:22] – Believe in your potential

[00:41:07] – Reassess our perspective on money

[00:46:18] – Cryptocurrency faces challenges in adoption

[00:52:08] – Collaboration is key to success

Tweetable Quotes

“High moments are when you get your first when you understand in your mind that you cracked the code, you know when you know this is something that I can replicate infinitely.” – 00:26:55 Bish Smeir

“If you will something, if you have the will to make something happen, as long as it's nurtured with confidence and people around you to help you just believe in yourself, anything's possible.” – 00:37:21 Bish Smeir

“And if it wasn't for Bitcoin and crypto, I wouldn't exist.” – 00:44:22 Bish Smeir

“And from that perspective, it was filled with a deep sense of sadness that we were all just destroying everything around us in this rabid climb to the top.” – 00:42:31 Bish Smeir

“It's being the mentor that I wish I'd had back in the beginning and I did have later on.” – 00:30:44 Jeff Mains

“Now, it's the loyalty program that creates loyalty.” – 00:07:48 Jeff Mains

SaaS Leadership Lessons

  1. Find Your Why: Understanding why you do what you do can provide the motivation and drive needed to overcome obstacles and stay committed to your goals. Identify your purpose and let it guide your actions and decisions as a leader.
  2. Commitment and Willpower: It is crucial to stay committed to your goals, even during the low moments. Remember that failure is not an option as long as you don't give up. Maintain a strong sense of determination and perseverance to overcome challenges and achieve your desired outcomes.
  3. Surround Yourself with Supportive People: Surround yourself with individuals who believe in you, inspire you, and provide guidance during tough times. Seek out mentors, colleagues, or friends who can offer valuable insights and support your growth as a leader.
  4. Adaptability and Innovation: It is crucial to be adaptable and open to new ideas and technologies. Embrace change and continuously seek innovative solutions to stay ahead in a rapidly evolving business landscape.
  5. Reassess Priorities: Instead of solely focusing on personal achievements, consider how your work can positively impact others and contribute to the greater good. Shift your mindset from individual success to making a meaningful difference in the lives of others.

Guest Resources

Bish Smeir (Linkedin): https://uk.linkedin.com/in/theopportunity

Enigmatic Smile (Website): https://www.enigmaticsmile.com/

Resources Mentioned

Enigmatic Smile (Website): https://www.enigmaticsmile.com/

Gamification to Improve Our World: Yu-kai Chou at TEDx Lausanne

David Meerman Scott


Yu-kai Chou

Learn Gamification — the cheat codes to win the game of life

The Octalysis Group – Leaders in Behavioral Science and Gamification


Episode Sponsor

If you could use a little gamification, collaboration, and inspiration on your SaaS journey from fellow B2B SaaS founders check out today’s sponsor Champion Leadership Group.  The ultimate resource for SaaS founders and C-suite executives to continue to develop themselves, scale their companies, and never walk alone on the journey. Supercharge revenue by leveraging our time-tested SaaS growth principles, toolkits, playbooks, and frameworks designed to help you scale ARR from 7 to 8 and 9 figures. Collaborate with an elite network of SaaS visionaries as we uplevel ourselves and our teams, and have some fun along the way. Confidently take that right next step, that turns into a quantum leap of profitable growth, premium valuation, and freedom.

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/

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